Cathy Hackl, Futurist and Co-Author of'Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications', writes about AR and explores how AI is shaping up the e-commerce and retail industry with delivering customer experience like never before. E-commerce is hotter than ever and shows no signs of slowing down. The flip side of this success is that everyone is selling their wares online, often with the same e-commerce set up. You know the drill: search, browse, images, descriptions, shopping cart, rinse, repeat, and often return. Moreover, when the shopping experience is this generic, why not just do all your shopping online?